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Sunday, November 09, 2008

Newsweek Looks Behind the Scenes of Election 2008

by Jay Allbritton
Now that it's all over, and the reporters are no longer afraid of being pitched out a campaign plane in mid-flight, Newsweek has a sprawling account of the campaign gathered from the notes of several reporters that is just a cracking good read.

Here's just one of a myriad of tidbits from the trail, this one is about just how potent the Obama online machine was:
The power of the Obama operation could be measured: doubling the turnout at the Iowa caucuses, raising twice as much money as any other candidate in history, organizing volunteers by the millions. (In Florida alone: 65 offices, paid staff of 350, active e-mail list of 650,000, 25,000 volunteers on any weekend day.) The ultimate test would come Nov. 4. In the meantime, there were indications of a great storm brewing. At the end of August, as Hurricane Gustav threatened the coast of Texas, the Obama campaign called the Red Cross to say it would be routing donations to it via the Red Cross home page. Get your servers readyour guys can be pretty nuts, Team Obama said. Sure, sure, whatever, the Red Cross responded. We've been through 9/11, Katrina, we can handle it. The surge of Obama dollars crashed the Red Cross Web site in less than 15 minutes.
The guts of the Clinton, McCain and Obama camps are laid bare in this seven part series. The best stuff is the look inside the Clinton campaign. Mark Penn and, sadly, Bill Clinton, come off looking like out of touch doofs, especially Penn.

Cenk talks about the series in this clip from The Young Turks:

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