I'm Not Calling it That

I learned today, as I watched coverage of the abomination that is the Pro-Bowl, that the stadium the Miami Dolphins play in, the stadium where, in one week, the greatest holiday of the American civil religion--The Super Bowl--will be held, has been re-named. Now it is called Sun Life Stadium. I guessed that Sun Life was a bank, and I was right. Sun Life Financial, a Canadian bank, in a business decision that must make sense to them, reportedly paid $37.5 million over the course of five seasons to name the stadium.

Over the last decade or so the stadium has been graced with horrendous names like Pro Player Park and Landshark Stadium (although the Buffet connection helps). This is the 7th time the team has changed the name of the stadium. And the name is unacceptable. Sun Life Stadium? Sounds like a stadium at a retirement home. Forget it. I'm out. It's JRS forever.